ESWA and BTO

In between pulling up tomato plants and planting some fall kale, arugula and Hakurai turnips, I’ve been at the computer a lot.

Last weekend my husband and I organized an Eastern Shore Writers Association meeting at the Queen Anne’s County Library in Stevensville, MD. We had two ESWA members who presented their book selling techniques. It was really interesting and inspiring. Sharon Brubaker talked about some of her guerilla marketing techniques for selling her books. All terrific information. Kenton Kilgore, talked about tricks for us introverts to use when dealing with the public. I resonated to his statement that you know if you’re an introvert because being with a lot of people drains your batteries.

That’s certainly true for me. I’ve learned over the years to present a positive, outgoing personality, but the real me wants to hide in the closet. If I know what I’m talking about, am prepared with a presentation, I’m fine. When I was on Oprah years ago, as an expert on therapy with stepfamilies, I spent the night in the Chicago hotel room reading somebody else’s book about stepfamilies. Just wanted to make sure Oprah didn’t ask me a question I couldn’t answer. Now that was just neurotic. Note: she didn’t. I wasn’t nervous. I was prepared!

We’ve organized another ESWA meeting on October 8 at the Easton library. This one will feature editors of ESWA’s literary magazine, The Delmarva Review, who will answer questions from people interested in submitting.

del-rev-cover-16-large

The other big project I’ve been working on is The Bay to Ocean Conference website. It’s 99% there. Registration for this conference begins October 1 and we always sell out. I sent out the page with the sessions to all the presenters so they could take a look and a couple found mistakes which I corrected. Getting presenters for all thirty sessions is always interesting and challenging and that process begins the day after the conference. We have some faculty who are so good, we invite them every year. And we aim for at least a third new presenters. This is BTO’s 20th year which is really exciting. Take a look.

For the last five years or more I’ve been managing the membership database for Eastern Shore Writers Association. It’s cumbersome because it’s more than just an Excel spreadsheet. New members have to have their emails typed into two different lists on MailChimp in addition to the Excel spreadsheet. New members also get a welcome email, a welcome letter mailed along with a copy of the most current Delmarva Review. That requires a trip to the post office. A renewal letter goes out in mid-July but the renewals dribble in. If people pay on PayPal the receipt goes to the treasurer who has to remember to forward the information to me. If something comes in the mail mail, it has to be sent to me or scanned and emailed. In addition to the data base, I publish a quarterly digital membership directory to the members. Phew! This was getting to be a half time job.

Yesterday the treasurer went to the mail box and asked the postmaster to look into the fact that we hadn’t gotten any mail for weeks. Turns out the ESWA mail had been put in another mailbox. Now I’m waiting for those new members and renewals and hope I can get the member directory ready in time for emailing it out on Oct 1.

In this system, there are lots of places for things to go wrong, for data to be misplaced. So at the last ESWA board meeting I recommended that the organization subscribe to Wild Apricot which is membership software for organizations. The board agreed, but now my job is to handle the transition. It’s a steep learning curve, but my goal is to get this completed by the end of the year. At that point new memberships and renewals would be automated and the chance for errors significantly lessened. The membership directory would be compiled by the software. Emails can be sent out to different groups, etc. The software does many things. The trick will be learning to use them. I go off the ESWA board at the end of December, so I’m hoping the next person who handles membership will have an easier time. We are, after all, volunteers.

Once these projects are completed, my goal is to get back to writing the third book in my Caribbean series. But before that a table of green tomatoes in the garage is waiting for me to make green tomato chow chow. That will be a blog of its own.

 

 

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